Luis Calero
Luis Calero
Product Design leader with 5+ years of people management experience, driving enterprise-wide digital transformation in grocery retail. Passionate about behavioral analytics, AI-driven UX, and scalable enterprise solutions to enhance efficiency. Proven track in delivering value through strategic design, workflow automation, and enterprise UX innovations.
Impact Delivery Timeline
Impact Delivery Timeline
Impact Delivery Timeline
Kroger
2020 - Present
• Led the design strategy for My Day and Store Walk, two task management apps used in 2,300+ stores, driving $60M in projected value by improving associate workflows.
• Digitized pallet receiving and cold chain compliance, enhancing inventory accuracy and shrink reduction in 2,362 stores; verified 4.2M pallets, identifying $4M in misdelivered product.
• Led design of RFID tracking solutions, improving item count accuracy to 98% vs. 50%, reducing shrinkage, laying the groundwork for AI-driven replenishment.
• Owned and authored a behavioral analytics business case, influencing $400K+ in strategic decisions on feature demotion, engineering cost savings, and user training.
• Redesigned the Night Crew’s digital workflow, improving task sequencing and UX, leading to a 17-point increase in CPH and enabling enterprise-wide task tracking.
Kroger
2020 - Present
• Led the design strategy for My Day and Store Walk, two task management apps used in 2,300+ stores, driving $60M in projected value by improving associate workflows.
• Digitized pallet receiving and cold chain compliance, enhancing inventory accuracy and shrink reduction in 2,362 stores; verified 4.2M pallets, identifying $4M in misdelivered product.
• Led design of RFID tracking solutions, improving item count accuracy to 98% vs. 50%, reducing shrinkage, laying the groundwork for AI-driven replenishment.
• Owned and authored a behavioral analytics business case, influencing $400K+ in strategic decisions on feature demotion, engineering cost savings, and user training.
• Redesigned the Night Crew’s digital workflow, improving task sequencing and UX, leading to a 17-point increase in CPH and enabling enterprise-wide task tracking.
Kroger
2020 - Present
• Led the design strategy for My Day and Store Walk, two task management apps used in 2,300+ stores, driving $60M in projected value by improving associate workflows.
• Digitized pallet receiving and cold chain compliance, enhancing inventory accuracy and shrink reduction in 2,362 stores; verified 4.2M pallets, identifying $4M in misdelivered product.
• Led design of RFID tracking solutions, improving item count accuracy to 98% vs. 50%, reducing shrinkage, laying the groundwork for AI-driven replenishment.
• Owned and authored a behavioral analytics business case, influencing $400K+ in strategic decisions on feature demotion, engineering cost savings, and user training.
• Redesigned the Night Crew’s digital workflow, improving task sequencing and UX, leading to a 17-point increase in CPH and enabling enterprise-wide task tracking.
NWEA
2017 – 2020
• Led a design team in developing 2 large-scale assessment tools, improving test item creation and adaptive testing calibration, increasing assessment efficiency by 25%.
• Co-led UX research and prototyping with a high-level agency, executing 6 large-scale design sprints (Google Sprint model) to drive a data-driven approach to educational assessment design.
NWEA
2017 – 2020
• Led a design team in developing 2 large-scale assessment tools, improving test item creation and adaptive testing calibration, increasing assessment efficiency by 25%.
• Co-led UX research and prototyping with a high-level agency, executing 6 large-scale design sprints (Google Sprint model) to drive a data-driven approach to educational assessment design.
NWEA
2017 – 2020
• Led a design team in developing 2 large-scale assessment tools, improving test item creation and adaptive testing calibration, increasing assessment efficiency by 25%.
• Co-led UX research and prototyping with a high-level agency, executing 6 large-scale design sprints (Google Sprint model) to drive a data-driven approach to educational assessment design.
Finhabits
2016 - 2017
• Optimized key conversion funnel paths, improving user acquisition rates by 20-30% through A/B testing, rapid iteration, and refining onboarding and checkout flows.
• Increased user acquisition by 5–20% by leading the implementation of behavioral analytics, integrating tracking and event-based data to uncover friction points in user flows and drive data-driven design decisions.
Finhabits
2016 - 2017
• Optimized key conversion funnel paths, improving user acquisition rates by 20-30% through A/B testing, rapid iteration, and refining onboarding and checkout flows.
• Increased user acquisition by 5–20% by leading the implementation of behavioral analytics, integrating tracking and event-based data to uncover friction points in user flows and drive data-driven design decisions.
Finhabits
2016 - 2017
• Optimized key conversion funnel paths, improving user acquisition rates by 20-30% through A/B testing, rapid iteration, and refining onboarding and checkout flows.
• Increased user acquisition by 5–20% by leading the implementation of behavioral analytics, integrating tracking and event-based data to uncover friction points in user flows and drive data-driven design decisions.
Reset
2013 - 2016
• Led UI/UX efforts from strategy to implementation for 5 local and 6 international brands across the US, Australia, Canada, and Ecuador, designing websites, digital marketing campaigns, and mobile applications to deliver seamless user experiences.
Reset
2013 - 2016
• Led UI/UX efforts from strategy to implementation for 5 local and 6 international brands across the US, Australia, Canada, and Ecuador, designing websites, digital marketing campaigns, and mobile applications to deliver seamless user experiences.
Reset
2013 - 2016
• Led UI/UX efforts from strategy to implementation for 5 local and 6 international brands across the US, Australia, Canada, and Ecuador, designing websites, digital marketing campaigns, and mobile applications to deliver seamless user experiences.
Latest Growth Areas
Latest Growth Areas
Latest Growth Areas
Design Management
5+ Years
Kroger • NWEA
Design Management
5+ Years
Kroger • NWEA
Behavioral Analytics Leadership
4+ Years
Kroger • NWEA • Finhabits
Behavioral Analytics Leadership
4+ Years
Kroger • NWEA • Finhabits
Large-scale Internal Tools
7+years
Kroger • NWEA
Large-scale Internal Tools
7+years
Kroger • NWEA
Business Strategy & Technology Alignment
3+ Years
Kroger
Business Strategy & Technology Alignment
3+ Years
Kroger